Privacy Policy

Effective Date: April 2025

1. Introduction

Alara Limousine Service ("we," "our," or "us") is committed to protecting the privacy and personal data of our clients and visitors. This Privacy Policy explains how we collect, use, store, share, and protect your information in compliance with applicable data protection laws including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other relevant privacy legislation.

2. Information We Collect

We collect information in the following ways:
- Information you provide directly through reservation forms, contact submissions, or account creation (e.g., full name, email address, phone number, travel details).
- Payment information submitted via secure third-party payment processors (we do not store credit card data).
- Automatically collected data through cookies, web beacons, and analytics tools (e.g., IP address, browser type, device ID, location data).
- Information provided through social media or other integrated platforms (if applicable).

3. How We Use Your Information

We use your personal data for the following purposes:
- To process and confirm bookings.
- To manage client communications and respond to inquiries.
- To improve our website functionality and user experience.
- To comply with regulatory and legal obligations.
- For marketing and promotional communications, if you opt in.
- For business analytics and service development.

4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third-party service providers such as Limo Anywhere (our reservation software), payment processors, and analytics providers. These parties are bound by confidentiality agreements and are only permitted to use the data for the purposes we define.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, analyze site usage, and assist in our marketing efforts. You can manage or disable cookies via your browser settings. Disabling cookies may affect site functionality.

6. Data Security Measures

We implement appropriate technical and organizational safeguards to protect your data from unauthorized access, disclosure, or destruction. These include secure servers, encrypted data transmission (SSL), and limited access policies.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. You may request deletion of your data by contacting us.

8. Your Rights

You have the right to:
- Access the personal data we hold about you
- Request corrections to inaccurate or incomplete information
- Request deletion of your data (subject to legal obligations)
- Object to data processing or withdraw consent
- File a complaint with a supervisory authority

To exercise these rights, please contact us at [email protected].

9. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will promptly delete it.

10. Changes to This Policy

We reserve the right to modify or update this Privacy Policy at any time. Any updates will be posted to this page with a revised effective date. Continued use of our services following any updates indicates acceptance of the new terms.

11. Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data handling practices, please contact us:

Email: [email protected]
Phone: (303) 578-0732
Business Address: Greenwood Village, Colorado, USA